On-page SEO is the practice of optimizing a website’s content and structure to improve its ranking in search engine results pages (SERPs). The goal of on-page SEO is to make a website’s content as relevant and useful as possible for search engine crawlers, so that the site appears as high as possible in the search results for relevant queries.
On-page SEO can be broken down into two main categories: content optimization and website structure optimization. Content optimization focuses on making sure a website’s content is of the highest quality, and includes optimizing titles, headings, images, and other elements that help crawlers understand the relevance of a website’s content. Website structure optimization focuses on making sure a website is easy to navigate for crawlers, and includes ensuring that all pages are properly linked together and that the site’s robots.txt file is configured correctly.
On-page SEO is an important part of any SEO strategy, and should be considered alongside other SEO tactics such as link building and keyword research.